Cris Ravazzano

About Me

I started developing websites when I was 12 years old. Web development started out as a hobby for me and quickly grew into a career. I completed my first internship with a web marketing agency when I was a teenager and have worked and helped build successful web start-ups ever since.

Expertise

My back-end framework of choice is Laravel and my preferred front-end framework is VueJS. I am proficient with content and affiliate marketing, search and social media advertising, and search engine optimization. I've used my skillset to build online businesses from the ground up.

Experience

Loans Canada

Co-Founder, Head of Technology & Marketing (Winter 2011 - Present)

• Used combined technology and marketing expertise to take Loans Canada from an idea to a business with 7-figure ARR
• Recognized as as one of the fastest growing companies in Canada by the Globe & Mail in 2022 and 2023!
• Launched a free credit score under the subsidiary CompareHub.ca (powered by Equifax)
• Developed and implemented SEO and content marketing strategies, growing Loans Canada into the largest online loan destination in the country
• Developed brand and web properties
• Developed proprietary lead management system technology using Laravel
• Developed and managed affiliate program, affiliates and related technology
• Integrated systems with multiple 3rd party tools and APIs
• Managed and implemented email marketing strategy
• Managed and developed display and search advertising campaigns
• Managed technology and marketing team
• Managed partner relationships and developed new products and services
• Participated in company's business development and sales efforts
• Developed and documented customer management procedures for staff

Rebound Finance (Loans Canada Subsidiary)

Technology & Marketing Manager (Fall 2016 - Summer 2019)

• Designed & developed brand and website
• Integrated systems with multiple partner APIs
• Managed partner relationships and developed new products
• Participated in company's business development and sales efforts
• Designed print magazine ads and developed magazine advertising campaign, with ads displayed in newsstands all across North America
• Assisted with celebrity endorsement campaigns and related media, with publishers such as OK! Magazine, National Enquirer and Howard Stern

Newstart Canada (Loans Canada Subsidiary)

Technology Manager (Fall 2016 - Summer 2019)

• Designed & developed brand and website
• Developed in-house CRM and payment processing systems
• Integrated payment systems with TD Bank
• Integrated CRM with bank transaction data scraping APIs

Drive Marketing

Contract Web Developer (2012 - 2015)

• Developed templating, MVC and automation functions for in-house CMS
• Assisted with various client projects, including:
• Air Canada webSaver Facebook App
• MLS listings integration functions for YUL Montreal
• Google Maps and AJAX rental listings search functions for Relo Montreal
• Vitamob: A health/fitness social network
• Various corporate and institutional websites
• Worked with both front end and back end technologies
• Worked with various APIs, including social media, oAuth, Google Maps, Centris (MLS), and payment gateways
• Contributed to company's sales and marketing efforts

Offline Systems

Contract Web Developer (2010 - 2012)

• Worked as a full-stack developer on various client projects

Access e-Media

Front-End Development Intern (Spring 2009)

• Worked as a front-end web developer on various client projects

Education

John Molson School of Business

Bachelor of Commerce
Major in Business Technology Management (24 Credits)
Minor in Computer Science (24 Credits)

Montreal, QC
I obtained a degree in commerce on a part time basis while working as a web developer and building Loans Canada. Through both my major and minor I continued to expand my knowledge of information technology with courses focused on system analysis, system design, project management, ERP, UML, design patterns (such as MVC), programming and theoretical computer science.

John Abbott College

Computer Science Technology

Montreal, QC
Honours Student, Math Tutor
During my time at John Abbott College I learned the foundations of programming, algorithm design, data structures and databases by working with C++, Visual Basic, ASP, PHP, Perl, Javascript, Java and SQL.

Certifications

Google Adwords

AdWords Fundamentals And Search Advertising
Expires 06/2017